Search engine results pages (SERPs) ranking can take months, if not years, to achieve. And experts do this work with the knowledge that there’s no guarantee their rankings will climb — or even maintain their current rankings.
What’s scarier is that you can lose years of consistent and hard work in seconds. How?
By not resolving all of your SEO issues ASAP.
Most SEO issues may seem small initially. After all, who has the time to worry over spammy referral traffic? So what if your website has a couple of broken links or has no HTTPs? Surely, these are just minor issues that can be addressed later?
The Consequences of Brushing SEO Issues
Going back to the issue of spammy referral traffic, most website owners think that it’s a normal occurrence. Most websites experience spam, especially those with better search results, which is true. But if you don’t handle it now, the problem may cause your Google Analytics data to spiral downward instead of up.
You can still try to resolve it; however, most SEO fixes cannot be applied to historic data.
Perhaps, site speed is not your priority right now. Like some website owners, you may be fine with your current data, so you add 200kb images regularly. But what happens when you keep adding site cargo without improving your website speed?
You may end up with an overly bloated website, causing it to take more than five seconds to load. A slow-loading website isn’t ideal for users, which can compromise your user experience. A negative user experience may lead to a sharp decline of customers or a weaker website presence.
According to Detroit SEO experts, it’s easy to ignore SEO issues and let them grow as your website grows. After all, you’ve got other stuff to mind. Although these issues may seem unimportant now, they will catch up with you in the future.
Instead of brushing off SEO issues, address them now to prevent more serious concerns tomorrow.
ATTENTION: Common SEO Problems
Your website is the foundation of all of your digital marketing efforts, which is why monitoring and maintaining its performance is crucial. Poor performing websites can hurt your ability to convert visitors, as well as your ability to collect user data, which is critical to adjusting and improving future marketing efforts.
If the concern is too technical, get in touch with an SEO expert. There are many types of SEO experts (from medical SEO to real estate SEO expert, the industry has an expert for everything!) who can offer guidance and services.
Whether you choose to DIY the solution or seek an expert, here are common SEO problems you’ll most likely face and how to solve them.
Your website’s rank on the search results heavily depends on website speed. The faster your website is, the better the user experience. The better the user experience, the higher your ranks on the SERPs. Google also penalizes slower websites, causing them to slide down in the search results. The search engine giant also reduces the number of crawlers sent to your website if your server response time goes beyond two seconds. As a result, your web pages will get de-indexed.
What can you do?
Google PageSpeed Insights can save the day. This online tool measures and tracks the performance of your website for both mobile and desktop versions. It sends alerts for pages that need more optimization. And the best part is it also offers actionable descriptions of the problem, as well as how you can rectify it.
Presence of Broken Links
Broken links are website links that don’t work, whether they are links that exist on your website or direct your visitors to pages off of your website. When visitors click on a broken link, visitors will be directed to a 404 page, which displays a message saying the page could not be found. A 404 page reflects poorly on your website and your business. If you can’t maintain your website, visitors will doubt the quality of your brand, too.
Broken links also indicate to search engines that you’re not up-to-date with your website. This can negatively impact your search engine rankings. When your search rankings decline, so will your website’s presence online, which results in a decline in website visitors.
What can you do?
Access the Google Search Console and click on “Crawl Errors” under the “Crawl” tab to understand why your links are broken. Fix all 404 errors to improve your user experience, as well as to route visitors to other parts of your website.
Canonicalization also helps. This method involves the identification of a specific URL as your preferred URL. Broken links also happen when several slightly different URLs take your visitors to the same page. These can confuse web crawlers in terms of which page they should index. Add the rel=”canonical” attribute to your page’s <head> element to help crawlers see that this is the page they should index.
Spammy Referral Traffic
If you have noticed a website that have nothing to do with your website sending you plenty of traffic, hold the elation. That’s not organic traffic. It is referral spam. These referred visitors do not stay on the website for a second and immediately bounce.
Spammy-looking domains are not the only ones that send spammy referral traffic. If you see a high-authority website (that doesn’t have backlinks to your website) send you traffic, it also counts as spam referral traffic. Any URL can serve as a referral source.
So how would you know if a website is sending you spammy traffic? A simple rule of thumb is if a website sends you traffic without linking to you. The problem with this type of traffic is that these aren’t real visitors. They are bots that hit your website and bounce back.
When bots or websites send fake traffic to your website and Google Analytics starts recording this data, your data will be inaccurate. You’ll also see your website’s average bounce rate increase due to the spammy bot-generated traffic. A Google Analytics bug enables ghost referral spammers to send fake traffic to your website.
What can you do?
Before you fix the spammy referral traffic, block the traffic from showing up in your future Analytics data. Unfortunately, you can’t clean historic data. Also, you’ll have to regularly block traffic bots. Whenever you see a spammy referral, block them from showing up in your data, so it won’t compromise your search results.
Another method is to block known bots. Google knows spammy traffic and its consequence on your website. So they give you the option to block traffic bots. To find this, go to Google Analytics, click on the Admin tab. If you’re handling many property websites in your Google Analytics account, choose the website that needs to be fixed and click on the View Settings option. On the next page, you’ll see the option that allows you to exclude all known spiders and bots. Check on this and save your settings.
You can also initiate a guest posting / link building campaign to publish high quality content with your back link embed in those. This way you could gain authority links from these sites and some of these posts may help you generate quality traffic and leads over time.
In most cases, web developers and owners do not intentionally duplicate their web content. But duplicates remain a common concern among most websites. Up to 29 percent of the web is duplicate content. Make sure your website isn’t part of the population. Apart from affecting your rankings, copied content can cause Google to penalize your website. Your website will lose its chance to rank on the search results altogether.
What can you do?
If duplicate content pops up:
- If different URLs share the same content, there’s a better probability of parameter tracking, website back-linking and link sharing problems. To prevent these concerns, use the canonical tag. Crawlers that come across this tag will find the link to the actual resource. Each link to the duplicate content will be treated as a link to the original page, ensuring that you never lose SEO value. Add canonical tags to keep duplicate content from happening.
- Make the URL version of your choice in Google Webmasters. Go to the “Site Settings” option and choose the right URL format. When the search engine comes across a website that links to a non-www version of your page. The linking URL will then be treated as a www one.
Ignoring SEO issues or putting them off for tomorrow can cost your website’s presence and user experience. Instead of losing customers or slowing down your business growth, take a more proactive approach. Check your website for issues and address them immediately. The fewer issues your website has, the better their user experience will be.