Smartphones are nowadays an essential part of our lives. Life has become easier because of mobile phones. We need everything handy; hence, we need the search engine handy. If we want to market our business, then we should make it available to the public.

The very first thing is, it should be made available on mobile phones. If it’s a website, it should be accessible to a large number of people and that too on mobile other than an ordinary search on the computer because mobiles can be accessed anywhere and anytime.

So, basically, my website should be available in every search engine and on any screen size display.


If we want to offer a free app download as part of a marketing campaign, then the best time would be when there is a major holiday when consumers receive new mobile devices as gifts. The release of newer versions of popular devices can also be a good time to promote and free adds. You can also post ads in between games or launching any mobile apps. Targeting for Mobile SEO Campaign is also a major game changer in marketing your website.

SMS marketing

Text messages are a personal way to connect with consumers. We should be very careful while sending messages that it should be sent to people who have fully opted it. As with mails, there are strict laws set in place with text marketing. Regular use of mobile ensures that messages can be read at least time and instantly.

Have a click to call

It is imperative always to have easy access to call. It would be beneficial for the mobile users to directly clicking on the call button to call instead of copying the number on the dial pad and then making a call. The call button should be visible and large enough to for potential customers to see and tap on it. The ideal size can be 44-57 pixels.

Mails should be easy to read for mobile users

While sending emails to people, it should be easy to understand for all the users. Such as it should be easy for computer readers and also for mobile users. The most population is now using phones for their mails so; it should be easily accessible to mobile users.

Small video or slide show

MMS service is the advanced version of SMS service. So, the short videos or slideshows can be sent to the costumers who have the MMS facility to make our website more exciting and eye-catching. It would be very beneficial because images and videos are more effective than texts only.

Sharing push notifications

Push notifications may be irritating for mobile users, but it’s a great way of advertising our websites because in this the pop up will go automatically and they don’t have to open any messaging app to read the notification. It is generated by a software application to deliver information to the user in almost no time. It is just like SMS but finds by those users who installed the app.


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