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Social media hasn’t been around that long. But, it’s transformed the way businesses operate. It’s estimated that the average person spends 3 hours a day on social media platforms. This change provides a remarkable opportunity for marketers to reach new audiences.

If you run a small business and are just starting out with social media, or you just want to know more, here are 5 things you may not know about social media marketing.

1. It’s cost efficient (and often free)

When you consider the cost of traditional advertising methods like print, you will quickly find that the cost of social media is impressively low. There are so many ways to get organic reach, which costs absolutely nothing, such as sharing articles, getting reviews, or interacting.

Additionally, even if you choose a paid advertising option, the price is comparatively much lower than other methods when you consider how many people are reached. Although you have to consider the time it takes to manage accounts, it’s still a great marketing tool!

2. There are lots of different platforms

With an estimated 2.32 billion active monthly users, Facebook is the most widely used social media platform. However, despite most companies going straight to Facebook, there are actually lots of platforms available, and some of them might be better suited to your business.

For example, Twitter is hugely popular with businesses and known to achieve good results. Pinterest, YouTube and Instagram are also fantastic choices for driving brand awareness, especially if you have a lot of visual or video content to share.

If you’re using multiple platforms, it’s important to keep your content and branding consistent across each of them. Make sure everything is in line with your brand message and your design, including logo is the same. If you don’t have a logo yet, you can make one for free using an online tool like www.LogoCreator.io

3. Understanding your audience is everything

When using social media, it can be tempting to try and appeal to everyone. But if you do this, you also run the risk of appealing to no one. If you make your content too generic, you’re unlikely to get noticed and you might not meet your objectives.

You can’t sell to everyone. So, you need to take the time to work out who your target customer is so you can tailor content to them. Doing this means you can connect with the right people.

4. Images can be better for engagement

When posting on social media, lots of companies (and individuals) prefer written updates to get their point across. However, images tend to get better results when it comes to engagement, especially if you’re aiming at a younger audience or mobile viewers.

Even if it’s essential you use words, you should consider finding an eye-catching image to accompany it. Not only does this stand out more, the algorithms on Facebook, which now owns the image-only platform Instagram, actually favor images.

5. Don’t underestimate word-of-mouth

Interaction on social media is crucial for success. If you want to reach a larger audience, getting people to comment, like, or share your posts is the fastest way to do it. When someone interacts with a post, this creates social signals that show you as an authority in your niche.

Not only can this boost your short-term traffic, it helps your SEO efforts, too. Each interaction you have gives you more value online, and this is picked up by other websites, including Google.

Remember, these platforms are, primarily, social networking sites! As we’ve mentioned, they can be amazing for marketing, but you need to get it right. Users don’t want to feel like they’re being sold to all the time – try and build rapport instead.


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