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February 13, 2020
Simple SEO Checklist

An Adventure to the Land of SEO

Ladies and gentlemen, boys and girls, let me tell you a story. Imagine you’re on a treasure hunt, looking for the magical scrolls that will bring more visitors to your kingdom (or in less fantastical terms, your website or blog). Fear not, for you have stumbled upon the right cave – the home of the ultimate SEO checklist!

Setting Up The Magic Mirror: Google Search Console

Picture the Google Search Console as a magical mirror. It reflects how your kingdom is performing. This powerful wizardry tool is your loyal guide in monitoring your realm’s performance.

With the Search Console, you can:
– Find and fix errors that prevent people from entering your kingdom.
– Discover which words are drawing more adventurers (users) to your kingdom.
– Track your kingdom’s overall performance.
– Check the popularity of your kingdom or individual halls (pages) using ranking metrics.
– Request the magical spiders (search engine bots) to revisit your kingdom.
– And so much more!

If you want to attract more adventurers to your kingdom, make the Google Search Console your trusted advisor.

The Crystal Ball of Knowledge: Google Analytics

To understand the workings of your kingdom, you need a crystal ball – Google Analytics. This powerful tool gives you insights about the adventurers visiting your kingdom.

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With Google Analytics, you can:
– Find out how many visitors have embarked on a journey through your kingdom.
– Track which halls of your kingdom are attracting the most visitors.
– Uncover the reasons why some visitors might be leaving your kingdom too soon (bounce rate).
– Track your kingdom’s growth over time.

And if you’re not sure how to use this magical tool, here’s a potion brewing tutorial to guide you.

Mastering the Art of Enchantment: Yoast SEO

Imagine Yoast SEO as a magic spellbook. This handy plugin for your WordPress kingdom helps you enchant your descriptions and optimize other technical SEO elements to make your content more appealing to both adventurers and the mystical creatures (search engines).

The Power of True Words: Keyword Research

The right words can open secret doors or summon powerful allies. In the world of SEO, these words are known as keywords. Using tools like Ubersuggest and LSI, you can find these magical long-tail keywords that are easier to rank for.

In your quest for keywords, remember to:
– Choose a powerful primary keyword.
– Use tools like Keyword Planner and Ahref to uncover the most powerful words.
– Discover variations of long-tail keywords on Google.
– Understand that not all keywords are easy to rank for.

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The Short and Sweet Path: Descriptive URLs

Think of URLs as the signs pointing the way to your kingdom’s treasures. If you want your treasures to be discovered, use short and descriptive URLs. And always include your target keyword in your URL to ensure the mystical creatures understand what’s at the end of the path.

The Invitation: Title Tag and Meta Description

The title tag and meta description are your invitations to adventurers. They need to be enticing, compelling, and include your target keyword. A captivating invitation will surely boost the flow of adventurers to your kingdom!

Commanding the Scroll: Use Only One H1 Tag

In every kingdom, there’s only one king or queen. Similarly, on your webpage, there should only be one H1 tag

to declare your authority. This H1 tag should include your target keyword and clearly communicate to adventurers what your kingdom is all about.

The Guide Through Your Kingdom: Internal and External Links

Creating paths within your kingdom, and to other kingdoms, through internal and external links, can help the mystical creatures understand your realm better. Linking to high-quality, relevant resources can boost your kingdom’s reputation among the mystical creatures.

A Picture Tells a Thousand Words: Optimized Images with Alt Tags

A good story always has illustrations, right? In our kingdom, they’re called images. And the descriptions you write for these images are like hidden messages to the mystical creatures, helping them understand the image if it fails to load. These descriptions, or alt tags, should include your target keywords.

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Engage Your Visitors: Optimized Content

Want to keep your visitors engaged? Give them a tale that captivates them! The key is to create engaging and relevant topics, to let the mystical creatures know that your content is worth showing to more adventurers.

Some proven strategies include:
– Writing short sentences.
– Organizing your content into neat sections, like chapters in a book.
– Including images and videos within your tale.
– Linking to other high-quality resources.
– Including your keyword within your tale.

Creating Your Own Magic Map: Sitemaps

A good adventurer needs a map, and in the SEO world, this map is a Sitemap. It helps the mystical creatures find and index your kingdom’s treasures.

Lightning Fast Horses: Site Speed

A kingdom that’s quick to access is a joy for all adventurers. No matter how interesting your story is or how many magical keywords you have, if your kingdom takes too long to open, adventurers might get bored and leave. So, ensure your kingdom is as swift as lightning!

Fixing Broken Bridges: Fix Broken Links

Broken bridges in your kingdom can leave a bad impression on adventurers. They also indicate to the mystical creatures that your kingdom isn’t well maintained. So, make sure to fix these bridges as soon as possible!

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Frequently Asked Questions:

1. What’s Google Search Console?
Think of it as a magical mirror that reflects your kingdom’s performance and helps you make it better.

2. Why is Google Analytics important?
It’s like a crystal ball that gives you insights about the adventurers visiting your kingdom.

3. What does Yoast SEO do?
It’s a spellbook that helps you enchant your content to be more appealing to adventurers and mystical creatures.

4. How do I choose the right keywords?
Keywords are like magic words that help you rank better. You can find them using tools like Ubersuggest and LSI.

5. Why should my URLs be descriptive?
URLs are signs pointing to your kingdom’s treasures. The clearer they are, the easier it is for adventurers to find the treasures.

6. How do I make my content engaging?
Tell captivating stories, include interesting images and videos, and provide links to more resources.

7. Why is site speed important?
Adventurers love a kingdom that’s quick to explore. If your kingdom is slow, they might leave before discovering its treasures.

To wrap it all up, in the words of the wise old wizard, Albert Einstein, “The only source of knowledge is experience.” So put on your wizard’s hat and start experimenting with your website’s SEO today! Happy journeying, adventurers!

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Tags

1: Install Google Search Console:, 2: Install Google Analytics:, 3: Install Yoast SEO:, 4: Complete Keyword Research:, 7: Don't Use More Than 1 H1 on your page:, A note for your new simple SEO checklist, In conclusion, small business simple seo checklist toronto, The One Commonality, What’s broken can Hurt


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