Why and how to optimize speed of your small business website?

It is important to understand that website speed plays a major role in the user experience. High-performance websites undergo many perks like higher conversions, higher rankings in organic search, low bounce rates, and good engagement followed by visits.

Hereby, we will learn how to optimize speed for your website:

1. Starting using CDN:

CDN stands for the content delivery network, which is a set of web servers distributed across various geographical locations to provide web content to the end-users. When you host your website on a single server, all the user requests are technically sent to the same server, which drastically lowers the speed. Also, the load time proportionally increased as the users are physically far away from the server. Therefore, CDN provides ultra-fast speed and accuracy.

2. Choose the correct host:

There are a number of hosts available for your website, and the cheapest ways to host your website is through shared hosting. This is a big threat to the loading speed because everything is in sharing, and hence the loading time keeps on increasing.

Another good option can be Virtual Pirate Servers, which are much faster because they use multiple servers for content distribution. If you can afford it, you can also go for your own dedicated server, or you can also use the rented cloud resources from AWS, Microsoft Azure, Google, or another public cloud provider. Through this, you can get full speed and full control.

3. Reduce the number of plugins:

We often keep installing a number of plugins suggested by third parties, but when they get stuffed up, the website takes longer to load because the more the plugins are, the more resources it would need to get loaded.

4. Go for website caching:

If a number of users are using your website, then the website will take longer to provide resources to each of the users. Through Website caching, you can store the current version of the website to the hosting, and it can be used to provide the information to the users until the website gets updated.

5. Reduce web fonts:

Web fonts are running popular on the website design – but this is known by very few people that they have a negative impact on your page rendering. Web fonts add up extra HTTP requests to external sources.

How to deal with it?


– Use modern formats W0FF2 for browsers.

– Choose only needed styles



The aforementioned were some of the tips to increase website speed. Also, check out the few SEO tips on local search engine optimization.  Also check few SEO tips on local search optimization.



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